In 2012, Minoo made a decisive move toward full industrial chain integration, launching a vertical strategy aimed at reducing dependence on imported components. Through strategic investment in upstream processes and internal manufacturing capabilities, the company successfully achieved 85% self-sufficiency in core parts.
This transformation significantly enhanced our product stability and supply chain resilience, ensuring uninterrupted production of MIG, TIG, plasma, robot, and fume extraction welding torches. For our partners—including engineers, distributors, and other customers—this meant more reliable delivery schedules, improved quality assurance, and competitive pricing not tied to volatile global sourcing.
The successful integration also laid a critical foundation for the intelligent features and material innovations Minoo products are known for today. By owning the core, we accelerated R&D cycles, reduced lead times, and unlocked new customization opportunities across multiple industries.
This milestone embodied our brand values: Simplicity and Focus in design, Integrity with Innovation in execution. It demonstrated our long-term commitment to building a self-reliant, quality-driven welding ecosystem—one that empowers collaboration and shared growth across the value chain.